Since the burst of the so-called “bubble economy” in the early 1990s it feels as if the Japanese economy were in a constant waiting position – at least this is the image often projected. Decades long deflation, very low interest rates, low growth rates and especially the melancholic look back to the “good old times” fuel this impression.
However…the gross national product of Japan ist roughly 25% higher than Germany’s, and the purchasing power of the Japanese can be compared to that of Norwegians or Belgians. So, the market is there, and we can see that in the success of our customers.
With the right products and a marketing strategy which fits the expectations of the market, Japan can be a very attractive target for your activities.