Your company has been active in the Japanese market for many years. First you encountered the usual problems, followed by some years of constant growth. But for a number of years now there has been stagnation or business volume has been even shrinking.

Why is this happening? Are you still doing the right thing? Should you change something…but what? And how can you change without endangering the little working business that is left?

To study Japanese up to business level is, like in any other language, quite a task. However, to learn enough for a simple conversation to introduce oneself can be done within a very short time. So, why not show your business partners your appreciation for the Japanese culture by doing so?